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[] Web material service providers also manipulated some attributes within the HTML source of a page in an effort to rank well in search engines. Early search engines, such as Altavista and Infoseek, changed their algorithms to avoid webmasters from controling rankings. By greatly depending on factors such as keyword density, which were solely within a webmaster's control, early online search engine experienced abuse and ranking manipulation. To offer better results to their users, online search engine had to adjust to ensure their results pages showed the most relevant search results page, instead of unrelated pages packed with many keywords by deceitful webmasters. Considering that the success and appeal of an online search engine is determined by itscapability to produce the most pertinent outcomes to any offered search, poor quality or unimportant search outcomes might lead users to find other search sources. Browse engines responded by developing more complex ranking algorithms , taking into consideration extra elements that were more tough for web designers to control. In 2005, the reported on a company, Traffic Power, which supposedly utilized
high-risk methods and stopped working to divulge those risks to its clients. magazine reported that the same company sued blog writer and SEO Aaron Wall for discussing the ban. Google's Matt Cutts later on validated that Google carried out in fact ban Traffic Power and some of its customers. Significant online search engine supply info and standards to help with website optimization. Google has a Sitemaps program to help web designers learn if Google is having any problems indexing their site and likewise provides information on Google traffic to the site. A Good Read offers a method for web designers to send a sitemap and web feeds, enables users to figure out the "crawl rate", and track the websites index status.